SeriousPR: Cleaver Fulton Rankin

Cleaver Fulton Rankin

Brief

Assist the firm to generate a corporate profile consistent with its market-leading position in Northern Ireland.

Response

SERIOUS works with the firm’s directors to create and deliver a comprehensive PR programme capable of reinforcing Cleaver Fulton Rankin’s unique brand and differentiating it from other law firms.

During our time with Cleaver Fulton Rankin we identified and negotiated a number of thought-leadership articles within key media including those servicing areas of potential growth for the firm as well as the local daily business press. These articles provide senior figures within the firm with the opportunity to comment on topics and areas of interest to the local business community ranging from items on new legislation to cybersquatting. We have also provided advice on their re-branding exercise and managed the firm’s first TV ad.

Results

Our work with Cleaver Fulton has enabled it to further establish itself as being recognised amongst the top law firms here and its expertise across a range of specialist areas is reflected in its consistent media profile.